When most people talk about qualitative marketing research, they are usually talking about focus groups.

Focus groups are a loosely structured means of obtaining opinions related to a specific topic. Groups usually consist of eight to ten people recruited and brought together based on pre-specified qualifications. Results of a focus group study provide a general direction or test of the market, not a statistical evaluation.

The most common uses are testing advertising copy or marketing promotions, positioning products or services, testing new concepts or testing usability of a product.
Getting feedback in advance from people representative of those targeted in your research will establish clearer explanations of your concepts.


Programs Solutions:

[SALES LEAD MANAGEMENT] [DATABASE MARKETING]
[CUSTOMER RELATIONSHIP MANAGEMENT (CRM)]
[RMA PROGRAM ADMINISTRATION] [DIRECT MARKETING SERVICES]
[INTERNET MARKETING] [QUANTITATIVE RESEARCH] [QUALITATIVE RESEARCH]
[VARIABLE COMPENSATION MANAGEMENT]
[ALTERNATE CHANNEL REVENUE ACCOUNTING]
[CUSTOMER SERVICE SUPPORT]