In
most cases, Quantitative research refers to studies involving
100 or more people. We use statistical average techniques
such as mean ratings, and statistical tools such as sampling
error and standard error to analyze data.
H&A provides quantitative research services covering
a range of techniques used to quantify - with some statistical
confidence - categories, evaluations, opinions and attitudes
that potential or current customers bring to any market.
The goal is to produce projectable information to guide
customers in decisions such as when to go to market, the
appeal of a new product, pricing considerations, customer
satisfaction or how to best communicate a brand identity.